Corporate responsibility program 2018

Nordic Morning Group’s corporate responsibility (CR) work is based on the triple bottom line: people, profit and planet. These three correspond to the areas of social, financial and environmental responsibility, and form the basis of our CR approach. 

The CR program is firmly integrated within Nordic Morning Group’s business.

We developed our CR program originally in 2010, and an important part of that process was our dialogue with stakeholders in order to map their expectations. We have further measured employee expectations through our staff survey and taken in the views of Group management through interviews.

In 2018, we developed our strategy to better meet the needs our clients have today. We continued to develop and strengthen our culture of growth and collaboration to attract and retain talent. Inspiring and nurturing leadership is also very important for employee wellbeing and engagement.

To our customers we want to be a responsible partner in change.

The grounds for the most important CR themes for our business are recorded below together with the most important achievements in 2018 and the palanned actions for 2019.

Key performance indicators

In 2016, we decided to have the following KPI:s for showing our progress in the three areas of CR, and reporting on them regularly:

1. Financial responsibility: Added value created per FTE. This we have reported already since 2010 (see a table in Financial responsibility). Based on the Group's budget, the estimated added value created per FTE in 2019 will be approximately EUR 91.000 per FTE.

2. Social responsibility: Employee Net Promoter Score (ENPS). This shows how likely employees would recommend their employer as a place to work, indicating our success in creating culture of engagement. This has been asked in 2013 (2013:3.2), 2014 (2014:3.4) and 2015 (2015:3.2). Due to changes in the strategy and management no survey was conducted in 2017 and 2018. The next employee engagement measurement is planned for spring 2019.

3. Environmental responsibility: Reducing carbon footprint. The figure includes emissions from electricity, district heating and district cooling, and has been calculated in 2007-2018 (see a table in Environmental responsibility). The target for 2019 is to produce less than 250 ton CO2 emissions.

Our biggest suppliers

In 2018, we categorized our suppliers based on the annual spend. Our biggest supplier groups in 2017 were: technology and social media companies which services we need as part of our own services for customers; paper suppliers; employment pension companies and the real estate landlords.

The Group’s boundaries

The Group’s boundaries include the parent company, Nordic Morning Group Plc and its subsidiaries. The material aspects indentified according to the GRI's G4 Guidelines and related boundaries are listed below in the table "Material aspects and their boundaries".

Code of Business Ethics

The Code of Business Ethics guides the activities of every Nordic Morning Group employee in relation to stakeholders such as customers, colleagues, and business partners. We also expect our business partners to comply with our ethical guidelines.

Code of Business Ethics »

GRI Index »

Our key Corporate Responsibility themes

Responsible partner in change

The fast-paced digitalization is challenging companies and organizations to change. We help our customers by advising and creating data- and analytics-driven solutions, combining content, service design, visibility and customer dialogue. We manage our customers’ data responsibly, and when there are third parties involved in the services we provide, we expect them to comply with our values and Code of Business Ethics.

Being a responsible partner to our customers in change is in the core of our strategy, of which the CEO and the Board of Directors are in charge.

Achievements in 2018

Our industry is transforming, and so are we. In close collaboration with our clients, we developed our new strategy, drawing from our history and our deep-rooted culture of change and learning. This strategy guides the repackaging of our capabilities and services to better meet the needs our clients have today, and the digital business environment of tomorrow.

Emphasis in 2019

We will continue to develop and strengthen our growth culture to serve our clients in the best way possible. 

Further information: Strategy »

Culture of growth and collaboration

We are committed to building a growth culture providing employees with learning opportunities, nurturing their talent, offering inspirational leadership and fair rewards for achievement. We believe that individuals with diverse backgrounds and experience, working together in an environment built on trust and transparency, are essential to our success.

We encourage employees to collaborate with each other across the Group to strengthen our culture and ability to meet customer needs.

Achievements in 2018

Creating a common value base and defining our Guiding Principles for the Group has been the focus of the culture work in 2018. The process was highly rewarding and created an effective framework for collaboration across teams, functions and units throughout the Group. 

We also invested in developing self-leadership, accountability and personal efficiency in the whole organization.

Emphasis in 2019

Accountability and personal efficiency will be in focus during the first half of 2019. We will strengthen coaching and feedback skills across the whole organization to further support the desired cultural change, drive accountability and self-leadership.

Employee Engagement survey will be conducted during the spring. The data analysis will provide us with valuable input for developing our organization further.

Further information: Social responsibility »

Good corporate citizen

We comply with transparency and the Code of Business Ethics in our operations. We have a proven track record of systematic work for reducing our environmental impact since the beginning of the 1990s. Every year, we report our tax footprint, management’s incentives, and business risks. We expect our partners and suppliers to comply with our Guiding Principles and Code of Business Ethics.

The Group CEO and Board of Directors carry the ultimate responsibility for Nordic Morning Group’s performance as a good corporate citizen.

Achievements in 2018

The first year when we got hte full benefits for moving together in Helsinki, Stockholm and Malmö. This has both increased the Group's energy efficiency and decreased the need to travel.

Emphasis in 2019

We will further continue to reduce our environmental impact by investing in responsible operations, products and services and promoting environmental awareness among employees. 

Further information: Environmental responsibility »

Material aspects and boundaries

GRI aspects (G4 - 19)Aspect boundary (G4 - 20-21)
Economic Performance Nordic Morning Group
Materials Nordic Morning Group
Energy Nordic Morning Group
Water Nordic Morning Group
Biodiversity Partners
Emissions Nordic Morning Group
Effluents and Waste Nordic Morning Group
Products and Services Nordic Morning Group, partners
Compliance Nordic Morning Group
Transport Partners
Labour practices and decent work
Employment Nordic Morning Group
Labor/Management Relations Nordic Morning Group
Occupational Health and Safety Nordic Morning Group
Training and Education Nordic Morning Group
Diversity and Equal Opportunity Nordic Morning Group
Anti-corruption Nordic Morning Group



The cornerstones of our HR strategy are Learning and Development, Leadership and Culture of Engagement. As success in these areas is tightly connected to the Group strategy and the ongoing transformation, special emphasis has been put on strengthening internal communications and increased understanding about the strategy.

The practice with quaterly held dialogue meetings continued during 2018. In these gatherings the employees had a possiblity to learn about the group´s strategic direction and the selected focus areas. Meanwhile, the internal social media channel Slack proved to be an efficient way to share and discuss topical matters.


Ongoing dialogue with customers is part of the fundamental nature of our business. We have daily dialogue with customers about their needs and expectations.

We cater for our customers and anyone else interested in matters relevant to marketing, communication and business change by posting blogs, articles and videos on the website and social media.

Our own market surveys support the dialogue with customers. In Finland, we also utilize research information provided by the Federation of the Finnish Media Industry and Kantar TNS. In Sweden, we utilize information produced by the Institute for Advertising and Media Statistics (IRM, Institutet för Reklam- och Mediestatiastik).


The owner of Nordic Morning Group, Valtion kehitysyhtiö Vake Oy owned by the Finnish state, is represented as member of Nordic Morning Group’s Board of Directors. Furthermore, the owner regularly receives information about our business in the form of financial reports.

Memberships and certificates

In Finland, Nordic Morning Group is a member of the Federation of the Finnish Media Industry, the Finnish Book Publishers Association and Finpro. In Sweden, Nordic Morning Group is a member of the Swedish Marketing Federation (Sveriges Marknadsförbund).

Edita Prima Oy is a member of the Finnish Packaging Recycling RINKI Ltd and Data & Marketing Association of Finland (DMA Finland/ASML).

Climate-neutral business

The Group’s climate-neutral companies in 2018 were Edita Prima Oy and Mods Graphic Studio AB. These companies have reduced the carbon-dioxide emissions generated by their operations and compensated for the remaining emissions by funding UN-supervised clean development mechanism projects in India.

Nordic Ecolabel

Edita Prima's production plant in Helsinki, Finland is entitled to use the Nordic Ecolabel. The environmental impact of printing production has been considered throughout the production chain. Both the materials used and the production processes comply with the Nordic Ecolabel criteria.

Standard for environmental management

Edita Prima’s production plant in Helsinki, Finland is certified in accordance with the ISO 14001 standard for environmental management.

Forest certification

Edita Prima has certified its system for monitoring the origin of the wood fiber used in its paper in accordance with international standards from the Programme for the Endorsement of Forest Certification Schemes (PEFC).

It is thus also entitled to use the labels indicating that the wood fiber used in their paper originates from a forest that is managed in a socially, ecologically and economically responsible way.